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Why bad master data is sabotaging your business, and what SAP leaders can do about it

If your SAP reports don’t match your operations… if your teams are reconciling the same numbers over and over… or if your ESG reports are held together by Excel patches — the culprit isn’t the system.

It’s the data.

Most SAP project sponsors underestimate the true cost of dirty master data. It’s not just a “tech issue.” It silently undermines decision-making, delays processes, inflates operational costs, and exposes your company to compliance risk — especially under increasing ESG disclosure mandates across Asia Pacific.

The problem is: dirty data doesn’t always scream. It just leaks — quietly, continuously, and dangerously.

Let’s unpack where the real impact lies — and how to fix it before it compounds.

1. Master Data Issues Look Small — Until They Aren’t

What does “bad data” really look like in SAP?

  • Duplicate vendors or customers
  • Incomplete material master records
  • Inactive or outdated cost centers still triggering transactions
  • Country-specific formatting inconsistencies
  • Data fields that were left “optional” during initial implementation

The result?

  • Purchase orders going to the wrong supplier
  • Inventory showing as available when it’s not
  • Finance teams spending hours on manual cleanup before reporting
  • Discrepancies across subsidiaries during consolidation
  • Delays in ESG reporting due to incomplete supplier disclosures

And these aren’t just annoyances. They cost time, trust, and money.

2. Dirty Data Drains More Than You Think

Here’s where most organizations feel the pain — often without realizing it stems from bad data:

🛠 Operational Inefficiencies

Approvals stall, invoices mismatch, materials can’t be sourced. When your data isn’t trusted, work slows down.

📊 Misleading Reports

Leadership dashboards are only as good as the source data. Even a few bad entries can distort key financial, operational, or sustainability metrics.

🔄 ERP Rework

During S/4HANA migration, dirty data triggers delays, failed test cases, and wasted consultant hours — all driving up project costs.

⚖️ ESG Non-Compliance

Asia-Pacific countries (like Japan, Australia, Singapore) are ramping up ESG disclosure laws. Poor data lineage and supplier gaps create audit risks, missed deadlines, and reputational damage.

3. Why Traditional Cleanups Don’t Work

Many companies try to run one-time data cleansing exercises during go-lives or audits. These fail because:

  • They’re reactive, not ongoing
  • They involve business users who aren’t trained in data quality frameworks
  • There’s no ownership model (Who “owns” material master? Who approves changes?)
  • They treat data like a one-time task, not a living process

The result: after a few months, the same issues creep back in.

4. What Is SAP DataOps — And Why You Need It

SAP DataOps is a strategic approach to master data governance, quality, and enablement — treating data like a core business asset, not a backend admin task.

At its core, DataOps includes:

  • Governance & Policy Setup
    Define who owns what, set up validation rules, approval flows, and auditability across data domains.
  • Cleansing & Deduplication
    Clean up the existing mess using automation tools — not spreadsheets — to detect duplicates, errors, and gaps.
  • S/4HANA Data Readiness
    Structure your data for future migration — including new fields, Fiori compatibility, and ESG traceability.
  • Ongoing Monitoring
    Implement monitoring dashboards, alert systems, and validation routines that run continuously — not just before audits.
  • Sustainability Reporting Enablement
    Align your material, supplier, and product data with carbon reporting, LCA tracking, and Extended Producer Responsibility (EPR) frameworks, especially as regulations tighten across APAC.

Done right, DataOps reduces manual work, improves reporting confidence, supports compliance, and builds a cleaner foundation for AI, automation, and decision-making.

5. Who Should Own It?

Many companies fail to fix data because no one owns it. In high-performing SAP environments, here’s how ownership typically breaks down:

  • IT sets the platform, workflows, and validation rules
  • Business owns the data lifecycle (creation, updates, approvals)
  • PMO or Data Governance Office ensures accountability and quality metrics
  • A partner (like Jalur) provides tooling, audits, and capacity support

This tri-party structure keeps data aligned, agile, and audit-ready.

Final Thoughts: Data Is the Control Layer

Bad data doesn’t just affect transactions — it affects transformation. No matter how advanced your SAP architecture becomes, if your data is unstructured, outdated, or untrusted, every downstream system inherits that dysfunction.

Clean, governed data is the backbone of operational clarity, executive confidence, and future readiness.

At Jalur Consulting, we help SAP-driven enterprises build robust DataOps frameworks — from one-time cleansing to full MDaaS (Master Data as a Service) support, ESG data structuring, and ongoing validation.

If your SAP data feels messy — or your ESG team is already flagging issues — let’s talk before the problem becomes systemic.

Because transformation should be powered by data — not blocked by it.

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